Semiotic Analysis

Semiotics are often used in adverts to portray signs that the consumer will understand or get, from looking at the advert. For example a thumbs up or smile would be used as semiotics in adverts.

The advert I will be finding semiotics in is the hair removal company Veet. The first or main semiotic you get drawn to as the consumer is the picture of the smiling beautiful woman. The smiling woman could represent the happiness and beautifulness you will feel after using the product. Also as a sign of someone smiling you automatically have the feeling that this person is happy and joyous about something, and that something must be to do with the product. The second semiotic in the advert I noticed was the images of the flying trousers. This semiotic is represented as a sign of the new lease of life you can feel after using the product. Also the flying trousers may also represent the hair which will fly off due to the Veet hair removal cream, and the sign of confidence you will gain after using the product because you won’t need to wear jeans anymore to cover up the hair on your legs. The third semiotic is the pink colouring at the right hand side of the advert. The reason for this is that the colour pink is signified as a feminine colour, and the use of the pink background is a sign that the product is for females and isn’t a male product. Also pink is symbolic of gentle emotions and considered a colour of good health and life, this links to the fact that this product offers you a good or better life. The final semiotic I will be looking at is the slogan “what beauty feels like”. This sign suggests the benefit women will get after using Veet, which is feeling and also becoming beautiful. Women get attached to the advert as they want to “feel beautiful” and want to know what it feels like to be beautiful. This then encourages women to go out and purchase Veet as they wanted to feel and become beautiful.